Ebet & Cherryhub: Closer together

Alongside Ebet, CEO Frank Makryllos and CMO Mandy Makryllos are also co-founders of Cherryhub, and recent structural changes have brought the two businesses closer together.

Importantly, Cherryhub continues to support its non-Ebet customers. That hasn’t changed, and it won’t. What has changed is how Ebet customers benefit. They’ll start to see more of Cherryhub’s digital-first innovation flowing directly into their Ebet environment. That’s a deliberate move, driven by a simple reality: the future of venue technology and the future of compliance technology are no longer separate conversations.

Cherryhub was recently recognised as the 2026 RegTech Solution of the Year for providing practical, integrated, and built for real venue operations compliance technology. That capability now sits directly within your Ebet relationship.

This restructure isn’t about adding more products. It’s about creating one connected ecosystem.

Cherryhub’s digital-first innovation now flows into Ebet by design. Integration isn’t a future roadmap item; it is the operating model.

What This Means for Ebet Customers

The next chapter of Ebet is digital-native - intuitive, always connected, and seamlessly embedded into the venue experience. And without losing the reliability and trust built over more than 25 years.

For venues, that means less fragmentation, more visibility, and smarter decision-making across the entire operation.

Cherryhub brings together the critical layers of modern venue operations i.e. membership, payments, compliance and loyalty into a single, unified platform.

With deeper integration into Ebet, this becomes one fully connected ecosystem, not a collection of tools. It is a structural shift, not a feature release.

Ebet is bringing together engagement, operations and compliance into a single, connected experience, designed for how venues actually run today, and where the industry is heading next.